People are invited to pay £50 to take part in a bizarre “drive-thru heist” which sees them grab as many mannequins as possible in 15 minutes.
The bonkers idea was the brainchild of businesswoman Roz Edwards, 49, who runs Mannakin – a company that provides dummies for TV shows such as X Factor and Top Gear.
She had a huge surplus of stock this year at her site, which is affectionally known as Dollywood, so decided to pile them high and invite people to help themselves.
The only catch is that you can only take what you can carry, and only what you can pick up in 15 minutes – oh, and you can only have a maximum of five pairs of hands.
Roz of Newark, Notts., said: “I wanted to be the next Mary Portas, but people kept asking me for mannequins.
“I didn’t actually have any at the start, but I quickly bought them up from shops which had gone under in the recession.
“Soon people heard about ‘that mad woman with all those mannequins’, and it just kind of grew until now I have over 20,000.
“It’s quite eerie when you drive into Dollywood and there are models some without arms, or heads piled up all around you.
“The models I get I tend to sell on for about £40 – £50, but you can buy mannequins for anything between £10 and £2,500.
“The usual price is about £600, no-one really realises quite how expensive they are”.
The new business venture comes with a series of strict rules, including ..
They read: “We often get asked about hands. You are welcome to hands but there is a limit of five pairs per customer along with other parts.
“Under no circumstances whatsoever will you be able to fill your car boot with hands. Please don’t ask.”
Another says: “Wear wellies, bring bin liners as it has been raining and body parts, due to their hollow nature, often contain water. We do not want them to leak in your car.”
Rule 14 simply states: “No toilets or refreshments on site, it’s a heist remember?”
Recycling-mad Roz owns over 20,000 dummies and sells them sometimes for over £600 each.
The former retail consultant had lived in Malawi for ten years but found her business on the brink of failure when the recession hit.
She found a lifeline by selling bizarre mannequins – which included legless children, expectant women and dogs without paws.